Market Overview
China today is one of the largest and fastest growing markets in the World for safety & Security products. Thanks to the thriving economy, the influx of foreign direct investment and government policies aimed at enhancing security across the country, China presents a very lucrative market which is growing at a compounded annual growth rate of more than 20%. China’s economic success over the past 25 years has produced a society with a huge appetite for everything required to sustain its growth and enhance the standard of living of its citizens.
China’s rapidly growing economy leads the way. China’s GDP is increasing at a rate of about 10%annually, driven largely by rapid increases in private consumption (both households and enterprises).
Foreign direct investment (FDI) in reached nearly over USD 100 billion in 2010.
• Huge loss caused by disaster and crises in China
China is one of the world’s most disaster prone countries, having suffered severe natural disasters over the last few decades. In the last decade alone natural disasters in Asia have claimed over 500,000 lives and affected almost 1 billion people. The economic loss is estimated to be USD 200 billion.
• Enormous marketing of post-disaster reconstruction
• Enormous marketing of post-disaster reconstruction
There have been significant contributions from the regional and local governments towards disaster reduction and recovery. Reports show that Central and Local budgets for 2009 had a provision of US$ 21.46 billion towards public security. 2010 budgets have an increase of 8% and expecting spend around US$ 23.18 billion towards public security.
The central budget in 2010 for post-disaster reconstruction fund is US$ 162.4 billion towards infrastructure, industry, environment, disaster prevention and reduction. Central government paid almost US$ 50.32 billion USD in post-disaster reconstruction during the period 2008-2009.
• A stable economic environment and high rates of economic growth in China
Mailing & special promotion
♦ Specialized promotional mailing regularly delivered to different Chinese buyers categories throughout the year.
♦ Distributed invitations to procurement department of Chinese government
♦ Fax campaign to promote the special events, activities and seminar programs
♦ SMS promotional messages to mobile users among security, safety,fire, disaster relief industry
